Small Potatoes is a boutique consulting firm that specializes in working with small-scale and start-up food product companies through dynamic workshops, events, and keynotes to help launch and grow their businesses.

Founded by Martin Butts in 2009, Small Potatoes has supported hundreds of food businesses around the country. We understand the challenges facing small-scale foodpreneurs and also understand the intricacies and opportunities in the burgeoning new food economy. We use our 15+ years experience in the industry to help our clients break out in the marketplace in a way that is practical, manageable, and sustainable.


Small Potatoes is committed to improving communities by supporting their local food system. We focus on developing and cultivating relationships and collaborations that are valuable for all the stakeholders in the food system.

If you have an idea that your friends and family are encouraging you to explore or are an established food businesses or farm looking to build a brand, we can support your business. We offer long term and short term consulting packages, as well as dynamic workshops that offer practical and actionable guidance that you can put to work immediately.

Our areas of expertise start at home production and run through taking your product to a regional scale. Pricing, distribution, selling wholesale and direct to consumers, brand building, customer service, display building, and much much more.